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	<title>Dubai web design company, Website design in Dubai, web development, SEO - We Start You Up! &#187; full</title>
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		<title>Mobile Mood-based Music Streaming</title>
		<link>http://westartyouup.com/lab/mobile-mood-based-music-streaming/</link>
		<comments>http://westartyouup.com/lab/mobile-mood-based-music-streaming/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 09:57:14 +0000</pubDate>
		<dc:creator>Djilali</dc:creator>
				<category><![CDATA[From the Lab]]></category>
		<category><![CDATA[full]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[music]]></category>

		<guid isPermaLink="false">http://westartyouup.com/?p=223</guid>
		<description><![CDATA[
I love music. I can&#8217;t live without good music.
A lot of people love music, but I love it to the extend of loosing hearing for enjoying too much of it, sometimes too loudly.
But I&#8217;m still ok, thanks.
Except that I am now living in Dubai and I listen radio while driving, or at least I try.
We [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://westartyouup.com/wp-content/uploads/JimiHendrixHearMyMusic.jpg"><img class="size-full wp-image-224 alignnone" style="margin: right;" title="Jimi Hendrix Hear My Music" src="http://westartyouup.com/wp-content/uploads/JimiHendrixHearMyMusic.jpg" alt="" width="360" height="358" /></a></p>
<p><a href="http://westartyouup.com/wp-content/uploads/JimiHendrixHearMyMusic.jpg"></a>I love music. I can&#8217;t live without good music.<br />
A lot of people love music, but I love it to the extend of loosing hearing for enjoying too much of it, sometimes too loudly.</p>
<p>But I&#8217;m still ok, thanks.</p>
<p>Except that I am now living in Dubai and I listen radio while driving, or at least I try.</p>
<p>We have one of the worst radios music-wise in Dubai: I know this guys are living from advertising but at primetime, the playlists are so painful that I always end up switching it off and playing my MP3 which unfortunately I always forget to reload with fresh tunes.</p>
<p>And I have a fairly broad taste in music: blues, rock, R&#8217;nB, Soul, jazz, pop, funk, classical, electro&#8230;</p>
<p>But there&#8217;s one bright spot in here: <strong><em>there&#8217;s no better place in the world than driving on Sheikh Zayed Road while listening to Schooly Soulful Session with the sunset as a background in your rear-view mirror</em></strong>.</p>
<p>This guy is dope. He is my hope: I love you Schooly. I can say every saturday that &#8220;DJ Schooly saved my life&#8221;. Make sure to check him at 360 Jumeirah Beach Hotel every Saturday live on radio 1 at 104.1 FM in Dubai or online <a href="http://www.facebook.com/l.php?u=http%3A%2F%2Fv3.player.abacast.com%2Fskins%2Fgulfnews%2Fradio_1.html&amp;h=">here</a>.</p>
<p>Which brings me to this idea:</p>
<p>Can someone build a streaming service which can leverage from my public status (privacy is dead, remember?) and geo location (think weather, traffic info, even news!) to stream the right kind of music I would like to hear at this moment?</p>
<p>I&#8217;m a heavy user of Last.fm, Youtube, Pandora (at least when it was accessible outside US), Squeezebox (I&#8217;ve bought this amazing device in a state of desperation after moving to the UAE) but none of this services can reach me wherever I am and <strong><em>deliver automagically the right playlist</em></strong>.</p>
<p>I did not try yet <a title="musicovery" href="http://musicovery.com/" target="_blank">musicovery.com</a> but I&#8217;m looking for a service one step beyond: knowing my taste and based on my guessed mood, serve me the music I want!</p>
<p>Comments?</p>
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		</item>
		<item>
		<title>2010 watch list</title>
		<link>http://westartyouup.com/blog/2010-watch-list/</link>
		<comments>http://westartyouup.com/blog/2010-watch-list/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 19:54:14 +0000</pubDate>
		<dc:creator>Djilali</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[full]]></category>

		<guid isPermaLink="false">http://westartyouup.com/?p=221</guid>
		<description><![CDATA[Happy and successful new year 2010!
With a new decade come new challenges: .
On this watch list, you will find what I think will be some key issues to address in this new hyper-information era.
1. CENTRALIZED DIGITAL LIFE MANAGEMENT
email, Gmail, Facebook, Twitter, LinkedIn, blogs, web apps: our digital life is scattered  across dozens of services.
We need a unique [...]]]></description>
			<content:encoded><![CDATA[<p>Happy and successful new year 2010!</p>
<p>With a new decade come new challenges: .</p>
<p>On this watch list, you will find what I think will be some key issues to address in this new hyper-information era.</p>
<p style="padding-left: 30px;"><strong>1. CENTRALIZED DIGITAL LIFE MANAGEMENT</strong></p>
<p style="padding-left: 30px;">email, Gmail, Facebook, Twitter, LinkedIn, blogs, web apps: our digital life is scattered  across dozens of services.</p>
<p style="padding-left: 30px;">We need a unique platform to &#8220;write once, reuse everywhere&#8221; our profile metadata.</p>
<p style="padding-left: 30px;">Watch: oAuth, OpenSocial, FaceBook Connect, LinkedinConnect (wildguess?)</p>
<p style="padding-left: 30px;">
<p style="padding-left: 30px;">
<p style="padding-left: 30px;"><strong>2. MOBILE</strong></p>
<p style="padding-left: 30px;">Mobile was big in 2009. Mobile will be everything from 2010.</p>
<p style="padding-left: 30px;">The big winner was obviously Apple. Apple got everything right, thanks to the amazing strategy and architecture behind the ITunes Store.</p>
<p style="padding-left: 30px;">The Apple ecosystem is a closed one and has its shortcoming, especially the App Store approval process.</p>
<p style="padding-left: 30px;">Despite the trade-offs, developers are still contributing to enhance the IPhone/IPod Touch experience.</p>
<p style="padding-left: 30px;">Google can&#8217;t afford to lose its relationship with the hardcore developer base and Android and the GPhone are its answer to Steve Job&#8217;s unstoppable march in the digital consumer space.</p>
<p style="padding-left: 30px;">Watch: Apple, Google. Don&#8217;t waste your time with: Microsoft.</p>
<p style="padding-left: 30px;">
<p style="padding-left: 30px;"><strong>3. ADVERTISING</strong></p>
<p style="padding-left: 30px;">Not sure if we will see any change in the online ad industry this year, but the display model is broken.</p>
<p style="padding-left: 30px;">We need a serious overhaul of the ad serving business. Thanks to the death of privacy, be ready for the hyper-targeting experience.</p>
<p style="padding-left: 30px;">Watch: Google and any serious innovation they will swallow to keep their business running.</p>
<p style="padding-left: 30px;"><strong>4. E-COMMERCE</strong></p>
<p style="padding-left: 30px;">
<p style="padding-left: 30px;">Despite or perhaps thanks to the economic crisis, E-Commerce is now part of everyday life. Add mobile access and Inet penetration rate growth into the mix and we should witness an explosion in online transactions.</p>
<p style="padding-left: 30px;">Watch: Amazon, Apple, Square, Ebay/Paypal</p>
<p style="padding-left: 30px;"><strong>5. OPERATING SYSTEM + THE CLOUD</strong></p>
<p style="padding-left: 30px;">New fight, same opponents. The OS WWII has just started.</p>
<p style="padding-left: 30px;">I&#8217;ve been using Microsoft Windows for years; I&#8217;ve tried hard on linux desktop many times; and one day I gave a shot at Mac OS.</p>
<p style="padding-left: 30px;">You can&#8217;t deny the superiority the UNIX based operating system: once again, the execution is flawless (coming from windows 2000/Vista at least).</p>
<p style="padding-left: 30px;">With HTML5 around the corner and serious adoption of SaaS, Google once again had to step in with ChromeOS.</p>
<p style="padding-left: 30px;">But Google is putting itself in a tough position by launching so many initiatives at the same time: you can&#8217;t always guarantee that the absolute best resources (read engineers and product managers) will be available for ALL your projects. Look at Google Wave: brilliant idea, bad strategy (maybe worth another post).</p>
<p style="padding-left: 30px;">Watch: Apple, Google, Microsoft. Don&#8217;t waste your time with: Jolicloud and look-alike.</p>
<p style="padding-left: 30px;">Enterprise: Amazon, IBM, Microsoft, VMWare/EMC.</p>
<p style="padding-left: 30px;"><strong>6. VIDEO</strong></p>
<p style="padding-left: 30px;">Again, maybe not quite ready for 2010, but be prepared for the online streaming revolution.</p>
<p style="padding-left: 30px;">Telcos/ISP hold the key to a new way of consuming media. Who will be the winner in the VOD for mainstream?</p>
<p style="padding-left: 30px;">
<p style="padding-left: 30px;">Watch: Netflix, Apple</p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=2010+watch+list+http://9mzt5.th8.us" title="Post to Twitter"><img class="nothumb" src="http://westartyouup.com/wp-content/plugins/tweet-this/icons/tt-twitter-big3.png" alt="Post to Twitter" /></a></p>]]></content:encoded>
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		<item>
		<title>Christmas giveaway: startup idea #1</title>
		<link>http://westartyouup.com/lab/christmas-giveaway-startup-idea-1/</link>
		<comments>http://westartyouup.com/lab/christmas-giveaway-startup-idea-1/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 04:12:42 +0000</pubDate>
		<dc:creator>Djilali</dc:creator>
				<category><![CDATA[From the Lab]]></category>
		<category><![CDATA[full]]></category>

		<guid isPermaLink="false">http://westartyouup.com/?p=215</guid>
		<description><![CDATA[
Some time ago, I decided to give away some of the crazy ideas I was producing on a daily basis but I never acted.
So today, 12th of December 2009, I will start releasing what, IMHO, are a solid ground to start new ventures.
In June 2001 I was flying back to Paris CDG from San Jose, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-217" style="border: 5px solid #eeeeee;" title="in fligh entertainment system" src="http://westartyouup.com/wp-content/uploads/in-fligh-entertainment.jpg" alt="in fligh entertainment system" width="440" height="294" /></p>
<p>Some time ago, I decided to give away some of the crazy ideas I was producing on a daily basis but I never acted.</p>
<p>So today, 12th of December 2009, I will start releasing what, IMHO, are a solid ground to start new ventures.</p>
<p>In June 2001 I was flying back to Paris CDG from San Jose, California on American Airlines.<br />
This was the end of a two weeks trip accoss Florida and California where I was looking for a job in the land of opportunities, in addition to some amazing sight-seeing and cross-culture experience.</p>
<p>On board, as I was heading toward my seat, I discovered the true meaning of <a href="http://geeksonaplane.com/" target="_blank">Geeks On a Plane</a>: almost everybody was pulling his laptop, his PDA (back in the days it was the must-have mobile device), some even had noise-cancelling headsets.</p>
<p>I was clearly surrounded by tech savvy people involved in the IT industry.</p>
<p>And I was still looking for a job. I was gonna spend the next 10 hours next to potential employers and networking opportunities without being able to interract with them (except bugging everybody which, even at this pre 9/11 period wasn&#8217;t a smart move).</p>
<p>What I needed was in a sense simple: an in-flight intranet providing basic services like forums, chats and news. Even an IRC channel would have cut it.</p>
<p>The trick was that all of us were stuck in the same place while sharing some common interests or patterns: marketers would call it a <em>captive market</em>.</p>
<p>Then, out of this situation, the idea came out: an in-flight intranet would be an advertisers dream.</p>
<p>On this flight, I know where people were coming from (San Jose), where they were heading (France), what was their spending power, which language they were probably speaking: some valuable information for ad targeting.</p>
<p><span style="text-decoration: underline;">You could display ads/offers for:</span></p>
<ul class="list">
<li>car rental, hotel, events related (think exhibitions, conferences, sports)</li>
<li>banking services (remittance, offshore investments, &#8230;)</li>
<li>telecoms (visitor packages, roaming offers)</li>
<li>business inquiry (partnerships, jobs)</li>
</ul>
<p>I&#8217;ve designed (in my mind) the in-flight intranet as nothing more that a stack of open-source software delivering chat rooms, forums and promotional offers all packaged on a dedicated appliance plugged into the in-flight entertainment system (IFE).</p>
<p>Before boarding, the system would be backed up for reporting and reloaded with new content specific to the origin-destination.</p>
<p>What would have been the business model?</p>
<ul class="list">
<li>Leasing the hardware/service to the airline, per plane.</li>
<li>Selling ad slots/campaign to advertisers in the in-Fligh Ad Network</li>
<li>Revenue sharing with the airlines (makes everybody happy, especially if they gonna spend hundred of thousands on your services; I&#8217;m sure the ROI will be so high it will be a no-brainer for them to invest)</li>
</ul>
<p><span style="text-decoration: underline;">The main issues to tackle would have been:</span></p>
<ul class="list">
<li>Integration: airplane modification are subject to rigorous testing and certification processes. This is both time and resources consuming that&#8217;s why a strong partnership with the first airline is necessary (with a solid IP and market protection strategy)</li>
<li>Security: integrity, insulation, auditing</li>
<li>User Interface/Interaction: in 2001, IFE were pretty basic, no touchscreen on American Airlines, no advanced keyboard/remote</li>
</ul>
<p>I&#8217;ve just read that Emirates Airline is scrapping their in-flight magazine (Open Skies) and will start a pilot program to sell in-flight online advertising &#8230;</p>
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